Source: Nonprofit Pro
FrontStream unveiled a new virtual fundraising solution that empowers nonprofits to seamlessly transition in-person fundraising events — including walks, runs and rides — online or create new virtual fundraising events instantly. Through deep technical integrations with industry leader in employee health and wellness solutions, MoveSpring, the new, innovative solution provides real-time activity tracking, enabling a complete, 360-degree view of fundraising efforts.
As nonprofits across North America are forced to cancel in-person fundraising events due to COVID-19-related health concerns, the ability to meet revenue goals and continue to move their missions forward in these unprecedented times becomes increasingly challenging. As a result, 75% of nonprofits are experiencing a reduction in earned revenue, and 60% are currently experiencing destabilizing conditions that threaten long-term financial security while demand for nonprofits’ services continues to rise, according to a recent survey from the Nonprofit Finance Fund.
Responding to nonprofits’ urgent needs, FrontStream partnered with MoveSpring to provide a first-of-its-kind, truly virtual fundraising solution that seamlessly syncs with leading fitness trackers, including wearables and smartphones accessible through its all-in-one digital fundraising platform, Panorama. The unique solution is specifically designed to drive participant engagement and donations through gamification and real-time activity tracking. The virtual fitness event option is available to all Panorama Enterprise customers by simply clicking a button to move an existing event online or as an option for new events currently in the planning stages.
“Prior to COVID-19, online fundraising and DIY events were quickly emerging as a leading technique for innovative nonprofits to engage with current donors as well as reach previously untapped groups of givers. Now, it is practically essential to their survival,” Terry LoPresti, chief technology officer, FrontStream, said in a press release. “By deeply integrating with MoveSpring, we are helping our nonprofit customers to move forward with planned and highly anticipated fitness challenges rather than postpone events or cancel altogether. It’s rewarding to be able to provide nonprofits a solution to help them navigate this challenging time and continue to further their mission.”
“Exercise plays a vital role in both physical and mental wellness, which is even more critical during stressful times,” Anthony Knierim, co-founder and COO, MoveSpring, said. “Partnering with FrontStream enables us to not only help nonprofits continue their fundraising efforts and drive donations, but to also promote health and community engagement while social distancing.”