Asking For More

Asking For More delivers “Professional development for development professionals!”

Subscribe to learn what’s trending in the charitable sector, and hear career (and life!) advice from dynamic thought leaders from around the world.

This series is hosted by FrontStream’s fundraising experts Laura Armstrong, Marketing Manager – Events and Public Relations, and Claire Kerr, Director of Digital Philanthropy.

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Episode 5: “It frosts my patootie!”

We chat with Ann Rosenfield, MBA, CFRE, 2018’s AFP Toronto Congress Chair, all-around awesome person, and award-winning professional fundraiser! She is the Principal for Charitably Speaking and the Editor for Hilborn Charity eNews.

Listening notes:
3:00 Why should people get involved in an organization like the Association of Fundraising Professionals (AFP)?
6:30 Why being the youngest person in the room can be a GOOD thing.
11:00 How can we work together to broaden opportunities for underrepresented groups?
17:20 Helping executives and c-suite understand what they need in a professional fundraiser.
22:00 Should young fundraisers think about major gifts and legacy giving as a specialization?
26:45 Walking into a room where everyone looks like your mother, your aunt, and your fifth grade teacher.
30:45 The power of learning about fundraising in different contexts and from international case studies.
34:00 What makes for a good board member and how can employees improve working with boards?
36:30 How do you know when you’re READY to speak at a conference or workshop?
42:30 Etiquette lesson: The best way to “pick someone’s brain” and impress someone you want to ask for coffee.
48:50 How to reach Laura if you are offended by the word “patootie”.

Related show links:

Hilborn eNews

Charitably Speaking

The Association of Fundraising Professionals

AFP Toronto Congress 2018

Special Live Episode: “What if you could double tap to donate?”

In September, FrontStream hosted a networking evening and panel discussion in Toronto as part of the Realize event series!

Our special guests included Sarah Golan of Habitat for Humanity Halton-Mississauga, Mimosa Kabir of War Child Canada, and Brady Josephson of Nonprofit Supply Co.

In this podcast episode, our expert nonprofit professionals dive into what it’s like to work in the charitable sector, answering the big questions:

-Why did you want to work in the nonprofit sector and how did you get there?

-What misconceptions and myths do others have about your job?

-Should marketing and fundraising work together, and why are they so often in silos?

-Do events results in a good return on investment for nonprofit organizations?

-Why do charities struggle to see the value of digital marketing?

-Which other charitable organizations inspire you to try new things?

-What’s it like to have multiple generations (Gen Z, Baby Boomers, Xennials!) in the workplace?

Related show links:

The Realize Event series has brought nonprofit professionals together in Toronto, Chicago, and next up is Dallas in February 2018. We’re coming to more cities in 2018, so stay tuned!

Episode 3 – “Job markets are changing, and experience should be the key focus”

Meet Will Webb, philanthropy assistant at The 519, a Toronto organization dedicated to advocacy for the inclusion of LGBTQ communities. In this week’s episode, we chat with Will about all things events, volunteer management, and what it’s like working for a cause you connect with.

Listening notes:

1:50 – Getting to know Will and The 519
4:24 – Event management at George Brown
6:24 – Common misconceptions with being a fundraiser
10:58 – What kinds of tech do you have to use day-to-day?
13:00 – Thoughts on volunteer management
16:46 – Signature events at The 519
21:50 – Building corporate partnerships
28:35 – Finding inspiration for events and fundraising
31:00 – Measuring success and progress in your programs
36:45 – Insights on Giving Tuesday and holiday campaigns
42:37 – Working for a cause you have a connection to
45:09 – What to expect when transitioning to a nonprofit career

Related show links:

The 519

Episode 2: “Nonprofits ARE businesses. Just plain and simple.”

Meet Brady Josephson, Chief Strategist, Shift, and CEO, Nonprofit Supply Co.!

 “If you’re a great organization offline, it’s easy to be a great organization online.”

We chat with Brady about being a “charity nerd”, why optimizing your digital content is so important, and why you should try emailing folks while they’re on the couch watching Netflix! (No spoilers for Narcos season 3.)

In this podcast we discuss:

3:40 Are traditional fundraising conferences still relevant to today’s nonprofit professionals?
5:00 Why Brady teaches digital strategies for NPOs and how the lack of digital curriculum hurts professionals.
8:00 Big question: Should charities be run like businesses?
15:10 Good takeaway tips for optimizing your email communications!
18:20 Why testing content matters and so does creating a “culture of testing” at your organization.
23:40 Three big elements every donation page should have!
26:40 The power of suggested giving levels to create a value proposition for donors.
29:10 Organizations we admire for their online presence right now.
32:30 Why you should be measuring online campaigns over a 2-year period.
34:00 We agree your front-line day-to-day activities on social media should NOT be outsourced.
36:00 Why Brady is putting 100% of paid ad spend towards Facebook.
40:00 The quickest, easiest way to optimize your online ad send!
44:10 What it’s like to transition out of the nonprofit sector and ask Jimmie Alford for 500 dollars.
49:00 The power of building your own online profile and personal brand!

Related show links:


North Park Chicago University School of Business & Nonprofit Management

New Story Charity

#RealizeChicago Nov. 2

Episode 1: “Admin cost is ME!”

Meet Mimosa Kabir, Officer, Events & Creative Partnerships at War Child Canada.

Related show links:

War Child Canada

Humber College Fundraising & Volunteer Management Certificate

George Brown College Fundraising Certificate


Listen to our previous episodes


Are you a nonprofit organization in Toronto?

FrontStream’s sound-proofed podcasting room at 215 Spadina Ave. is available to be booked for recordings. And best of all, there’s no charge for charities and nonprofits! Contact us for more information.