Source: Philanthropy News Digest
FrontStream's State of Charitable Giving and Donor Engagement Survey finds nearly nine in ten (87 percent) of respondents intend to give to charity in 2021, while 19 percent plan to give more than they did in 2020.
This recent article in Philanthropy News Digest highlights the good news from FrontStream's online survey of more than a thousand adults in the United States who gave to charity in the past three years. The survey found that the millennial cohort was the most generous, with 55 percent of millennial respondents planning to give at least $500 to charity in 2021, followed by members of Gen X (44 percent), Gen Z (33 percent), and boomers (26 percent). According to the survey, 87 percent of respondents made at least one donation in a calendar year, with 57 percent donating four or more times a year. When asked about their motivations, respondents were most likely to say "to help others" (31 percent), "personally impacted by the cause" (30 percent), "friend or family impacted by the cause" (27 percent), and to "make an impact" (24 percent).
"Our aim with this survey is to uncover emerging trends in giving that will enable nonprofits of all sizes to maximize donations and drive deeper donor engagement," said Bryna Dilman, senior director of corporate communications and product marketing at FrontStream.
Read the entire article on Philanthropy News Digest now for more results from the survey. You can also download the entire State of Charitable Giving and Donor Engagement Survey to see results from the entire survey.
FrontStream is mission-focused on helping registered nonprofits and corporations raise more funds for causes that effect positive change. Its complete suite of products includes Panorama, an all-in-one digital fundraising platform for managing, planning, processing and promoting fundraising events. Auctions created in Panorama are deployed and hosted on BiddingForGood, the nonprofit industry’s top donor destination site for participating in auctions happening right now. FrontStream’s fully integrated PCI level 1 compliant payment processing platform securely processes billions of dollars in transactions annually. More than 100,000 charities in North America have used FrontStream to power their digital fundraising efforts.