Asking for More
Nonprofit Professionals

Asking For More

Asking For More delivers “Professional development for development professionals!”

Subscribe to learn what’s trending in the charitable sector, and hear career (and life!) advice from dynamic thought leaders from around the world.

This series is hosted by FrontStream’s fundraising experts Laura Armstrong, Marketing Manager – Events and Public Relations, and Claire Kerr, Director of Digital Philanthropy.

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Episode 19: Marketing a mission moment with Lori L. Jacobwith

Lori Jacobwith is CEO and founder of Ignited Fundraising. She’s a master storyteller and “fundraising culture-changer” with more than 30 years’ experience helping nonprofit organizations raise $300 million dollars from individual donors … And counting!

In today’s episode we talk to Lori about marketing, storytelling, bad conference presentations, and everything in between!

Listening Notes:

3:30 What’s a “fundraising culture changer”?
8:00 How can a charity discover the mission moment that touches a donor’s heart?
13:00 Should stories always be positive? The research says “sad” does work.
14:50 Storytelling isn’t just for women!
19:00 Building a process for getting your message out on digital channels.
28:00 Struggling with marketing and fundraising in separate silos.
35:00 Does everything have to be a TEDTalk now?

Lori L. Jacobwith

Related Links:

Lori Jacobwith

FREE eBooks about storytelling and board development :

Nike’s Michael Jordan Retirement Ad:

TSA on Instagram:

Episode 18: Legacies and Laughs with Tony Martignetti

Tony Martignetti is the host of the Nonprofit Radio podcast where his slogan is: “Big nonprofit ideas for the other 95%.”

As an expert in gift planning and charity registration, Tony has been quoted in publications like The New York Times, The Wall Street Journal and The Chronicle of Philanthropy, and has spoken to audiences at the NextGen:Charity Conference, Association of Fundraising Professionals, Bernstein Global Wealth Management and more.

In today’s episode we chat with Tony about everything from charitable law to bad conference presentations to why fermented foods aren’t a great topic for nonprofit audiences!

Listening Notes:

1:00 Who are the “other 95%”?
4:50 How Nonprofit Radio’s podcast topics have evolved over the last eight years.
13:00 Want to start a charity? Listen to this advice first!
23:00 Planned giving for young folks? When should we talk to donors about their legacies?
34:00 Podcasting and storytelling tips! (Don’t get too into fermentation…)
42:00 How performing stand-up comedy connects to being a great communicator!

Tony Martignetti

Related Links:

Tony Martignetti

Nonprofit Radio

Nonprofit Radio’s Contributors:

Amy Sample Ward, The Nonprofit Technology Network

Gene Takagi, NEO Law Group

Maria Semple, The Prospect Finder



Episode 17: Meeting Professionals Against Human Trafficking

Before you press play, we want you to know that in this episode we discuss topics that some listeners might find triggering.

Today’s episode discusses the crime of human trafficking and how the event management industry is combating it. We know it’s an important topic because so many of the charities and nonprofits we work with plan conferences, galas, and fundraising events.

In this episode, we interview two people who are part of a nonprofit organization called Meeting Professionals Against Human Trafficking. Sandy Biback has over 30 years of experience in the event management industry and over 20 years of experience teaching about the event management industry. Carolyn Poole is Vice President and Team Director at ConferenceDirect, a leading provider of global meeting planning solutions.

Please note that some strong language is used and listener discretion is advised.


Meeting Professionals Against Human Trafficking

Related Links:

Polaris Project

Meeting Professionals Against Human Trafficking

The Economist: Tracking the Traffickers

The Code


Episode 16: Building partnerships with the Children’s Miracle Network’s Chris Perry

Chris Perry is the Managing Director, Corporate Partners at Children’s Miracle Network (CMN) Hospitals. He co-manages a $190 million corporate partnership fundraising team that includes Marriott International, Costco, and Delta Air Lines. We talk with Chris about nonprofits can better reach corporate partners and align with what they are trying to do as an organization!

Listening Notes:

1:15 – What is Children’s Miracle Network Hospitals?
5:00 – 4 steps to approaching corporate partnerships
10:10 – Diving into employee engagement insights
12:55 – Why you should shy away from exclusive partnerships
14:38 – Producing shared content with partners
18:50 – What’s trending in point-of-sale (POS) donations as we become a cashless society
25:16 – The cost of POS fundraising and online giving
26:51 – Communicating your organization’s impact to stakeholders
29:11 – Where to start when planning a pitch to corporate partners
34:30 – Shout out to Miracle Chicken Day!

Chrisp Erry

Related Links:

Children’s Miracle Network Hospitals

Engage for Good

CONE Communications CSR Report

Episode 15: Building your personal brand with Kishshana Palmer

Kishshana Palmer, CFRE is your philanthropic fairy-godmother, generating bright ideas for nonprofits and entrepreneurs who want to do good! We chat with Kishshana about how to get off the hamster wheel of “busy” and do what it takes to advance your career and reveal your life’s purpose.

Our favorite quote: “Don’t buy the shoes, you can afford the webinar.”

Listening Notes:

5:30 How can passionate and well-meaning people discover their true core competencies?
8:30 Does your environment affect your headspace? What does your bedroom look like?
10:30 Why Kishshana doesn’t believe in “work-life balance”.
14:00 Kishshana on “martyr-itis” in the nonprofit sector.
20:00 How to blend the personal with the professional on social media.
22:00 Networking: Finding your own tribe!
26:00 Influencers to follow for inspiration when building your brand.
28:00 Why sponsorship of new voices is more critical than mentorship.
34:00 KishCamp and how to lead with confidence!

Kishshana Palmer

Related Links:

Kishshana and Co.

Kishshana on Twitter

The Secret Lives of Leaders

Episode 14: Founding & growing a charity with Cathy Backus

Cathy Backus is Founder and President of Send Me On Vacation, a nonprofit organization that works in 8 countries to send breast cancer survivors on healing vacations. In this inspirational episode we discuss how Cathy leverages her business development savvy, personal networks, and passion to create meaningful change in the world.

1:30 How Kathy’s best friend Pam inspired her to do more for cancer survivors.
4:00 Mermaids and Angels: A unique volunteer and mentorship program.
9:00 Leveraging volunteers and personal connections to boost your fundraising and awareness events.
12:40 How to approach corporations to develop partnership opportunities.
20:00 What it’s like to launch a gala for the first time (with Arabian horses!)
25:00 How Send Me On Vacation uses social media to represent the visual impact of the work they do.
35:00 The challenges of founding your OWN nonprofit organization!

Cathy Backus

Related Links:

FrontStream’s Realize Grant Series

Send Me On Vacation

Champions for Charity Gala – Scottsdale 2018

Episode 13: Major insights into major gifts with Broek Bosma

In today’s episode we chat candidly with Broek Bosma, Chief Development Officer at St. Paul’s Foundation. He leads an innovative team fundraising for St. Paul’s and other Providence Health Care hospitals in British Columbia. We think you’ll love this look into how a health foundation approaches major gifts!

3:00 How Broek’s unusual career history led him into the world of fundraising.
9:20 What motivates people to give at a major gift level?
12:00 Wouldn’t we all love to get a gift from Bill and Melinda Gates?
13:00 Finding affinity with donors to help connect them to your cause.
14:50 Appropriate recognition: How to determine the best “thank you”.
18:00 How do you ask a major donor to give more?
24:00 Getting a team to think about major gifts as a shared goal rather than an individual revenue line.
30:00 How NPOs can use experiences to engage and thank donors.
34:00 Traits of a fantastic major gifts officer.
40:00 How Providence Health structures giving by “health portfolio” that always includes capital & equipment.

Broek Bosma

Related Links:

Careers at St. Paul’s Foundation

The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors by Russ Alan Prince, Karen Maru File

Episode 12: Creating Compelling Content with Mandy O’Neill

Mandy is the “gossip columnist” of the peer-to-peer fundraising sector, sharing tips and insider knowledge designed to take the mystery out of copywriting for NPOs! In this episode, we learn about the power of well-crafted communications. Mandy shares how one charity boosted event registration by 85% (and fundraising by 60%!) just by changing their recruitment and fundraising emails to add a story about the organization.

Listening Notes:

4:30 Why you don’t want to be that friend you only hear from when they want something from you.
7:00 What do you do with those one-time donors? Can they be converted to a second gift?
9:45 The importance of creating a “welcome series” of emails.
16:40 Coming up with topics that your readers actually care about.
21:40 Finding your voice as a nonprofit … How much personality is important?
26:00 How to “spy” on your donors to understand their interests!
27:00 Storytelling as a way to reach your donors with topics they are interested in.
32:30 When do you know you are ready to start A/B testing?
40:00 How to create “personas” to develop better content for your different audiences.
46:00 Lead magnets and bribes – Using the expertise you already have to grow email lists.

Mandy O’Neill

Related Links:

Mandy O’Neill – Connected Nonprofit


The Skimm Newsletter

Marketing Sherpa 

Special Live Episode: “Strangers don’t donate to ANY nonprofit”

FrontStream hosted a networking evening and panel discussion in Chicago as part of the Realize event series. We asked three amazing experts to share their experience working for good causes and giving back to the nonprofit community!

Our panelists included:

Amy Sample Ward
CEO, NTEN: The Nonprofit Technology Network

Carlos A. Trejo
Director of Annual Giving, Marillac St. Vincent Family Services
Board Member, Young Nonprofit Professionals Network of Chicago

Jessica Lawson
Community Engagement Director
WTTW – Chicago PBS

We hope you enjoy this special episode!

Listening notes:

5:10 – Nobody went to school to major in “Working at a charity”. How important is continuing education for nonprofit professionals?
7:50 – What is community management; a discipline that didn’t exist 10 years ago!
11:00 – What it’s like being an ODO: “Only Development Officer”.
13:00 – “Are you a professional volunteer?” Misconceptions about working in the nonprofit sector.
18:00 – How Young Nonprofit Professionals Network connects mentors with future leaders.
24:00 – The pros and cons of different generations in the workplace.
30:00 – If you were going to hire a coworker, what kinds of soft skills would you look for?
35:00 – “I’m an unapologetic believer in self-care.”
37:00 – How to boost corporate sponsorships and improve your relationships with partners.
43:00 – Don’t underestimate the power of persistence!
46:00 – Why Amy starts her meetings standing up!
49:00 – Positioning yourself as a leader in general, not just a leader in the nonprofit sector.


Related show links

NTEN: The Nonprofit Technology Network

Young Nonprofit Professionals Network of Chicago

Mariposa DR Foundation

Episode 9: “The unofficial black sheep of the Habitat family”

Meet Sarah Golan, Senior Manager of Brand Strategy, Marketing and Digital Operations, Habitat for Humanity Halton-Mississauga! In this episode, Sarah shares how her Habitat affiliate is trying new things and engaging new audiences to help solve the problem of affordable housing. You’ll also learn why we all need MORE macramé for all our hanging baskets of succulents…

Listening Notes

2:30 Sarah has a rare job responsibility: “Digital Fundraising”!
3:40 Why her Habitat affiliate “throws the box away” when it comes to innovation.
5:50 How the ReStore model works and how it funds Habitat’s administrative costs.
10:00 Why “Upcycling” at the new ReVive center brings volunteers and community members together.
16:00 Changing the definition of “family” to broaden the kinds of people served by Habitat.
25:00 Surprising volunteering opportunities that folks should think about when they reach out to a charity.
35:00 How to leverage Google AdWords and social advertising to boost corporate and employer support.
41:30 Claire has a LOT of swords she needs to get rid of … Can Habitat for Humanity help?
48:00 An off-site meeting where NOBODY is allowed to say “We can’t!”
53:00 Why we’re ALL about that 1970s macramé now.

Sarah Golan

Related show Links

Habitat for Humanity Halton-Mississauga

Habitat for Humanity ReStores

The Drift Podcast: Seeking Wisdom

Episode 8: “Stories are the #1 way to cut through the noise”

Julia C. Campbell has been in your shoes and she gets it! As the author of “Storytelling in the Digital Age: A Guide for Nonprofits”, Julia knows how to build successful digital storytelling campaigns. She shares her insights in today’s episode.

And, we have a special treat: Listen to the podcast to hear how you can win a copy of her book!

Listening notes:
2:40 Why being laid-off at 8 months pregnant was the best thing that happened to Julia.
9:10 Why Laura is obsessed with Julia’s book on storytelling!
10:30 Are nonprofits too concerned about the tools (Facebook, Snapchat, etc.) rather than the strategy & content?
14:00 What kinds of emotions prompt people to take action?
18:20 Why we shouldn’t throw facts at people if we can tell a story instead.
26:30 How a $10-a-month recurring gift turned into the most powerful donor story you’ve ever heard.
28:30 Different story approaches for different generations?
33:50 The power of ambassadors who can tell your story for you online.
40:00 Why it doesn’t matter how many followers or views you have on social media.
48:00 Understanding your nonprofit’s brand voice and viewpoint.
50:00 How you can win a copy of Julia’s book (It’s easy & fun!!!)

Julia Campbell

Related show links:

JC Social Marketing

Storytelling in the Digital Age

Enter our contest – Remember, keep it below 2200 characters (the length of an Instagram post) TELL US YOUR STORY!

Episode 7: “I don’t read resumes”

We chat with Kathryn Ducey of Linkus Group about recognizing talent, improving your relationships at work, and noticing people’s “tells”! Kathryn offers great advice for both job hunters and folks who are hiring at a nonprofit.

At the end of this podcast you’ll be thinking differently about where you place your glass of water…

Listening notes:
2:00 Why Kathryn makes it a habit to meet 10 new people a day.
4:40 How to discover your competitive advantage.
7:50 Why Kathryn believes recruiters exist and why companies have trouble finding talent.
15:20 The power of storytelling at work.
18:50 Kathryn unpacks how the “overhead myth” affects the charitable sector.
22:00 How recognizing patterns can give you insight into an individual’s personality.
24:00 What are the new rules of engagement for job hunting?
30:00 Doing what it takes to get the job without being weird!
33:50 Negotiating salary – what’s appropriate?
38:00 Why it’s all about emotional intelligence now.
46:00 Where can a professional go to learn about improving hiring practices?
48:00 “Excel is my hobby!!!”
49:00 Promoting from within – Are you recognizing internal talent?
56:50 Overcoming objections and hearing “no”.
58:00 Why people want to have purpose in their work.
1:04 Why customer service is the new marketing.

 Kathryn Ducey

Related show links:

Linkus Group

Dan Pallotta’s TED Talk: The way we think about charity is dead wrong

Dave Cancel of Drift’s “Hypergrowth”

Drift podcast: Hiring, Firing, And People Patty McCord

Episode 6: “I don’t mind being the oldest intern in the room.”

It’s double the fun(draising) with Holland Bloorview Kids Rehabilitation Hospital Foundation’s Ashleigh Saith, Manager of Annual Programs, and Katy Pedersen, Manager, Peer-to-Peer and Special Projects. We chat about everything from fostering a culture of innovation at work to how the media portrays people who work for charities!

Listening Notes
5:00 – Why Holland Bloorview is hacking toys and designing video games for rehab.
7:32 – Why Claire’s pitch for a “fundraising battle!” didn’t go as expected.
9:40 – What it means to disrupt the traditional fundraising model from leadership gifts on down.
13:40 – A nonprofit culture where “failure is ok” and looking outside the nonprofit sector for new ideas.
14:45 – How the fitness community (#FitFam) has great examples for community building.
21:30 – What does “family centered care” mean when applied to fundraising?
24:30 – Dealing with stigma and misconceptions about jobs in fundraising.
27:50 – What can you do with a history degree?
30:00 – What kind of training makes you a better professional fundraiser?
32:00 – How Charity Savant’s programs provide career and organizational development for people in the nonprofit sector.
34:00 – Why do people say they want to move into the nonprofit sector?
40:00 – Techniques to boost your peer-to-peer event fundraising and engagement.
46:00 – Ways to identifying compelling patient and donor stories.
49:00 – Why Holland Bloorview’s corporate volunteer program is fully BOOKED.

capes for kids

Related show links:

Holland Bloorview Kids Rehabilitation Foundation

Capes for Kids

Charity Savant

Episode 5: “It frosts my patootie!”

We chat with Ann Rosenfield, MBA, CFRE, 2018’s AFP Toronto Congress Chair, all-around awesome person, and award-winning professional fundraiser! She is the Principal for Charitably Speaking and the Editor for Hilborn Charity eNews.

Listening notes:
3:00 Why should people get involved in an organization like the Association of Fundraising Professionals (AFP)?
6:30 Why being the youngest person in the room can be a GOOD thing.
11:00 How can we work together to broaden opportunities for underrepresented groups?
17:20 Helping executives and c-suite understand what they need in a professional fundraiser.
22:00 Should young fundraisers think about major gifts and legacy giving as a specialization?
26:45 Walking into a room where everyone looks like your mother, your aunt, and your fifth grade teacher.
30:45 The power of learning about fundraising in different contexts and from international case studies.
34:00 What makes for a good board member and how can employees improve working with boards?
36:30 How do you know when you’re READY to speak at a conference or workshop?
42:30 Etiquette lesson: The best way to “pick someone’s brain” and impress someone you want to ask for coffee.
48:50 How to reach Laura if you are offended by the word “patootie”.

Ann Rosenfield

Related show links:

Hilborn eNews

Charitably Speaking

The Association of Fundraising Professionals

AFP Toronto Congress 2018

Special Live Episode: “What if you could double tap to donate?”

In September, FrontStream hosted a networking evening and panel discussion in Toronto as part of the Realize event series!

Our special guests included Sarah Golan of Habitat for Humanity Halton-Mississauga, Mimosa Kabir of War Child Canada, and Brady Josephson of Nonprofit Supply Co.

In this podcast episode, our expert nonprofit professionals dive into what it’s like to work in the charitable sector, answering the big questions:

-Why did you want to work in the nonprofit sector and how did you get there?

-What misconceptions and myths do others have about your job?

-Should marketing and fundraising work together, and why are they so often in silos?

-Do events results in a good return on investment for nonprofit organizations?

-Why do charities struggle to see the value of digital marketing?

-Which other charitable organizations inspire you to try new things?

-What’s it like to have multiple generations (Gen Z, Baby Boomers, Xennials!) in the workplace?

Realize Event

Related show links:

The Realize Event series has brought nonprofit professionals together in Toronto, Chicago, and next up is Dallas in February 2018. We’re coming to more cities in 2018, so stay tuned!

Episode 3 – “Job markets are changing, and experience should be the key focus”

Meet Will Webb, philanthropy assistant at The 519, a Toronto organization dedicated to advocacy for the inclusion of LGBTQ communities. In this week’s episode, we chat with Will about all things events, volunteer management, and what it’s like working for a cause you connect with.

Listening notes:

1:50 – Getting to know Will and The 519
4:24 – Event management at George Brown
6:24 – Common misconceptions with being a fundraiser
10:58 – What kinds of tech do you have to use day-to-day?
13:00 – Thoughts on volunteer management
16:46 – Signature events at The 519
21:50 – Building corporate partnerships
28:35 – Finding inspiration for events and fundraising
31:00 – Measuring success and progress in your programs
36:45 – Insights on Giving Tuesday and holiday campaigns
42:37 – Working for a cause you have a connection to
45:09 – What to expect when transitioning to a nonprofit career

Will Webb

Related show links:

The 519

Episode 2: “Nonprofits ARE businesses. Just plain and simple.”

Meet Brady Josephson, Chief Strategist, Shift, and CEO, Nonprofit Supply Co.!

 “If you’re a great organization offline, it’s easy to be a great organization online.”

We chat with Brady about being a “charity nerd”, why optimizing your digital content is so important, and why you should try emailing folks while they’re on the couch watching Netflix! (No spoilers for Narcos season 3.)

In this podcast we discuss:

3:40 Are traditional fundraising conferences still relevant to today’s nonprofit professionals?
5:00 Why Brady teaches digital strategies for NPOs and how the lack of digital curriculum hurts professionals.
8:00 Big question: Should charities be run like businesses?
15:10 Good takeaway tips for optimizing your email communications!
18:20 Why testing content matters and so does creating a “culture of testing” at your organization.
23:40 Three big elements every donation page should have!
26:40 The power of suggested giving levels to create a value proposition for donors.
29:10 Organizations we admire for their online presence right now.
32:30 Why you should be measuring online campaigns over a 2-year period.
34:00 We agree your front-line day-to-day activities on social media should NOT be outsourced.
36:00 Why Brady is putting 100% of paid ad spend towards Facebook.
40:00 The quickest, easiest way to optimize your online ad send!
44:10 What it’s like to transition out of the nonprofit sector and ask Jimmie Alford for 500 dollars.
49:00 The power of building your own online profile and personal brand!

Brady Josephson

Related show links:


North Park Chicago University School of Business & Nonprofit Management

New Story Charity

#RealizeChicago Nov. 2

Episode 1: “Admin cost is ME!”

Meet Mimosa Kabir, Officer, Events & Creative Partnerships at War Child Canada.
Mimosa is a changemaking fundraiser who specializes in event management, relationship-building, and tactical planning.  We chat with Mimosa about what it’s like to launch a career in fundraising, diversity in the nonprofit sector, and why “Admin cost is ME!” deserves to be on a t-shirt.

In this podcast we discuss:

4:40 Do fundraisers need on-the-ground experience to understand the charity’s mission?
7:00 Why working in a small shop doesn’t completely protect you from also working in silos.
12:40 How the for-profit world (and parents) just doesn’t understand what fundraisers do!
20:30 “Young people are solution-oriented, not short-cut oriented”: Are Millennials really entitled or just balanced in their approach to work & life?
27:30 Why it’s ok not to have a 5-year plan but everyone loves a well-crafted vision board!
33:00  How to deal with: “Don’t you feel we have enough problems in our own backyard?”
36:13 “Admin cost is ME!” The misconceptions and myths around the cost-per-dollar question.
38:40 “People love to see the good guys fail.” Why media can be so hard on charities and nonprofit organizations.
43:40 What new fundraisers don’t realize about the job before they start, and why everyone should practice: “Asking for more”.
47:10 Which “red flags” stick out for Mimosa when evaluating potential jobs in the nonprofit sector.
50:40 Why your reputation really matters in the nonprofit sector, and why next podcast we’ll try to reduce the number of wine references…
52:10 “The same faces, the same names … Are not satisfying anymore.” How the nonprofit sector struggles to be more diverse and inclusive, and why progress is difficult especially at the executive level.

Mimosa Kabir

Related show links:

War Child Canada

Humber College Fundraising & Volunteer Management Certificate

George Brown College Fundraising Certificate

Listen to our previous episodes

Are you a nonprofit organization in Toronto?

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