The current necessary restrictions due to the COVID-19 crisis are throwing charitable events, auctions and fundraisers into a holding pattern of delays and cancellations, derailing months of planning and preparation. This is damaging the financial future of funds for important causes, at a moment when everyone could use a helping hand.
Now is the time for charitable organizations to invest in the latest digital solutions to continue encouraging donor participation and facilitating donations. With people spending an increasing amount of time on their mobile device, optimizing your web pages for mobile donations helps accelerate charitable efforts during this challenging time and throughout the years ahead.
Here are a few of our favorite ways mobile giving can help with fundraising efforts.
Engage Donors with Unique Experiences
If you want to continue pushing your mission forward as well as prepare for the future, you’ll want to incorporate mobile giving capabilities into your fundraising strategy. For instance, innovative nonprofits are leveraging wearables and fitness trackers, like Fitbits and mobile giving apps, to make it easier to organize active campaigns virtually.
Responding to nonprofits’ urgent needs, FrontStream has launched a new, innovative enhancement to our Panorama virtual all-in-one digital fundraising solution. The enhancement empowers nonprofits to transition planned in-person fundraising events seamlessly – including walks, runs and rides – online with the click of a button. It provides an engaging and fun user experience for your supporters so they can raise funds for causes they care about with any smartphone or fitness device while practicing social distancing.
Mobile Giving Opens the Door to More Giving
While the virus may be limiting our physical interaction, nonprofits can show their supporters that the organization is more committed than ever to fulfilling its mission through digital strategies. The dominance of mobile web browsing must be taken into account when developing updated fundraising strategies. In fact, half of all nonprofit website traffic comes from mobile devices today. This trend is only expected to increase in the coming years, so mobile fundraising and mobile-optimized donation pages are more important than ever. Through FrontStream’s Panorama platform, all fundraising pages and donation forms are automatically mobile-optimized. Nonprofits can even create their own branded iPhone and Android apps for fundraising events like walks, runs or rides.
By optimizing your organization’s web pages for mobile giving, nonprofits can take advantage of this convenient and cost-effective way to meet donors where they are. This also allows nonprofits to offer an engaging user experience for supporters and encourages them to donate to causes they care about directly from their phones.
Reach New Audiences with Mobile Giving
In addition to offering more ways to engage donors and facilitate donations, mobile-optimized donation forms provide nonprofits an efficient way to reach new audiences. Even once things return to the new normal, adopting an ongoing mobile fundraising strategy is a great way to reach new supporters that otherwise would not learn about your organization or be able to participate in in-person events, such as donors with hectic schedules or those who live in rural areas.
Keeping the lines of communication open with supporters through multiple channels helps nonprofits continue promoting their message and attracting new donors. For instance, mobile giving technologies are enabling a new generation of giving, making it possible for individuals and companies from all backgrounds and industries to give conveniently from their smartphones. Mobile-optimized donation pages are especially key for engaging tech-savvy Millennial and Gen Z donors while remaining user-friendly enough for any generation of do-gooders to participate.
If your organization has an online donation page or conducts any online fundraising campaigns including email, it needs to become mobile-savvy. In just the U.S. alone, more than 200 million people have a smartphone within arm’s reach at all times. If you aren’t incorporating a mobile giving strategy into your fundraising efforts that makes it easier for supporters to contribute, you’re missing out on a massive chunk of funding from an ever-growing market.
Download our guide to suggested donation amounts to help your nonprofit raise more money through mobile donation pages.