For some non-profits, adapting to the changing landscape can be challenging. Fundraising efforts have progressed over time, and some charities have found adapting to the ever-changing digital world a new reality. Now more than ever, non-profits need to create more than one source of revenue to raise funds for their organization. Rise Above Violence, a non-profit that is dedicated to helping victims of sexual assault and domestic violence, uses FrontStream’s all-in-one digital fundraising platform, Panorama to create multiple revenue streams in order to spread awareness within the community, gain new donors, engage existing donors and raise more funds for their cause.
Ashley, the Outreach and Evaluation Coordinator at Rise Above Violence, explains how with the help of Panorama, she was able to create multiple different types of streams and fundraising initiatives to help increase revenue for her organization. Read below to find out the 5 essential strategies to increase funds, used by Rise Above Violence and how your organization can do the same!
- Host Multiple Events
Hosting multiple events is a key step in increasing donor revenue. Being able to cater to multiple donor types allows for more inclusivity, higher engagement and an increase of donations.
Rise Above Violence hosts multiple events annually to help raise awareness for their organization. By incorporating both in-person and virtual events, the nonprofit was able to reach new donors from across the country.
Their annual push-up challenge was unfortunately cancelled in 2020. However, in 2021 Ashley and her team decided to make the event virtual! With the help of Panorama and the creativity of the organization, they were able to create an app and online donation pages that allowed individuals to donate from across the country. Ashley was excited that the organization was able to access other individuals who would not normally come out to a competitive in-person push-up challenge.
Your organization can follow suit by creating additional types of events, especially if you have a platform like Panorama where you can host unlimited various types of events to engage your supporters!
Adopt Emerging TrendsWhen developing a fundraising plan for your nonprofit it is important to think outside tradition. Including the option to fundraise online is important, now more than ever, in order to raise awareness and to reach a wider audience.
Ashley, explains “Online fundraising is important; it lets people bid even if they are far away.” Rise Above Violence conducts an annual charity gala that showcases art pieces that artists and survivors create together. In 2021, the organization is making the gala 100% virtual using Panorama's Auction Management platform. Individuals across the country will be able to bid on survivor's art pieces, and the online option helps expand their audience and bring in additional funds and awareness for the nonprofit. Don't worry, you can do this too! Check out FrontStream's blog article on how to go hybrid and create successful peer-to-peer events and see how your nonprofit can raise more when you adopt emerging trends!
- Provide Multiple Giving Options
Having diverse giving options allows your organization to be nimble, inclusive and expand your reach. It also allows for more donations and gifts from donors. For example, studies have shown that by providing the option for donors to cover any additional fees, 60% of the time they will do so. By incorporating the option for donors to cover fees, it gives the donor a chance to help out their favorite nonprofit.
Rise Above Violence uses multiple giving options to help increase their revenue streams. By allowing donors to give monthly, it has helped the organization keep up with their community efforts. Ashley states that “A $10 monthly gift covers one crisis call.” This allows the nonprofit to have crisis workers on the phone 24/7, 365 days a year. Ashley also appreciates that with Panorama, she can turn on multiple giving features such as monthly giving, donor covers the fee, corporate matching and many more! Check out FrontStream's eGuide on how data and technology can help you increase donations and see all the ways giving options can help you raise more!
Targeted and Personalized Communication Strategies
Personalizing your fundraising efforts is a great way to increase donations. By researching your donor types, you develop personalized communication strategies that can keep your supporters engaged and connected.
Ashley’s communication strategy for Rise Above Violence is to develop healthy community relationships. She is able to create personalized, handwritten cards to send to her donors after they give. This encourages donors to come back and participate in numerous fundraising efforts. Donors feel appreciated after giving to Rise Above Violence because of Ashley and her team's personalized communication . Want to use custom emails to segment and target your donors? Doing so builds deeper donor relationships and helps you raise more funds. Check out FrontStream's blog post to help you get started!
Data is a highly powerful tool and when nonprofits can find stories from the information that supporters provide, or take clues found in the data, it builds trust, deepens relationships, inspires supporters and most importantly it increases funds.
The technology process of automation that’s built into software, like Panorama, can alleviate the heavy lifting associated with fundraising strategies and frees up your nonprofit to focus on what’s most important -- your mission.
Nonprofits of every size use technology and data every day to fuel donations and increase their supporter base.
So what do you do first? Look for stories from the information supporters provide you to help improve advocacy and fundraising efforts.
Nonprofits can use donor information to connect with their audience, and that is where you will see greater engagement, better relationships, increased antecedence at events and programs because you are putting on programs and creating giving options that are what your audience wants!
Rise Above Violence has taken advantage of their technology platform, Panorama, and they created multiple events, adapted emerging trends and enabled multiple giving options. They are always looking to evaluate and report on their events and programs in order to better communicate and personalize – which is essential to engage with your audience and raise more for your cause.
Understanding where, why and how you achieve fundraising success is critical to consistently improving your own performance, today and in the future. Check how your nonprofit can use data and technology to get real world results!
Ashley explains that she uses Panorama's all-in-one digital software to help her manage her time and communication efforts. By having a software that includes everything she needs to help manage her organization, it saves her time and energy. She is less stressed and does not have to worry about managing and learning multiple event and fundraising software's. She is able to focus more time on developing relationships with her community and helping victims and survivors!
These 5 steps will help you and your nonprofit increase your revenue, engagement and attendance, and develop personalized relationships with your donors. Watch our recorded webinar with even more tips to increase your revenue, with 5 Essential Strategies to Increase Revenue Streams. You can hear first hand how Ashley uses these strategies to help her raise funds for her cause.
Download the FrontStream’s FREE eGuide “10 Proven Ways to Diversify your Fundraising Efforts”
To learn more about Rise Above Violence and all their fundraising efforts, Click here!
To learn more about how to increase revenue with FrontStream’s all-in-one digital fundraising platform, Panorama, schedule a consultation.