The Seeing Eye Raised  $606,627 with FrontStream

By FrontStream

 The Seeing Eye's  mission is to enhance the independence, dignity, and self-confidence of blind people through the use of Seeing Eye® dogs.  Not only is it a worthy cause, but the charity has proven to be a smash hit when it comes to auctions.

The Seeing Eye has raised $606,627 during  nine online auctions since 2009. The most recent auction raised $82,000 from 538 bidders with 4,964 bids, including $9,700 for   Seeing Eye-specific merchandise.

They also auction   puppy sponsorships. Who wouldn't want to sponsor a litter of adorable pups? And they make it even more fun by naming their sponsorship levels Alpha Dog, Top Dog, and Perfect Pup. 
$606,627
Raised with FrontStream
$82,000
Generated from their Most Recent Auction

Their most recent auction received $7,500 worth of sponsorship, which just goes to show the power of cuteness when it comes to tugging on heartstrings.

Past top-selling items include a  guitar signed by Garth Brooks  and  VIP tickets to Lady Antebellum. And late actress Betty White often  donated dinners that sold for over $10,000.

One big takeaway from The Seeing Eye's success is that they know their audience of dog lovers.

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