Asking For More Podcast: Creating Compelling Content with Mandy O’Neill

Meet Mandy O'Neill, the “gossip columnist” of the peer-to-peer fundraising sector!

In this episode, we learn about the power of well-crafted communications. Mandy shares how one charity boosted event registration by 85% (and fundraising by 60%!) just by changing their recruitment and fundraising emails to add a story about the organization.

In this podcast we discuss:

  • What do you do with those one-time donors? Can they be converted to a second gift?
  • Coming up with topics that your readers actually care about
  • How to “spy” on your donors to understand their interests
  • Storytelling as a way to reach your donors with topics they are interested in
  • How to create “personas” to develop better content for your different audiences

Listen online now at: or subscribe below!

Listen on Google Play Music

Upcoming episodes of FrontStream’s Asking For More will feature more amazing guests like Mandy, so be sure to subscribe in order to get the newest episodes as soon as they drop!

Get the latest trends and topics delivered to your inbox!

Subscribe to FrontStream's Blog

Share this article