5 Proven Year-End Giving Ideas to Grow Revenue

Why Year-End Fundraising is Important

A year-end giving campaign is one of the most important fundraising efforts nonprofits take on to raise money for their cause. This end of the year fundraising idea for nonprofits provides a crucial chance to connect with supporters and secure vital fundraising dollars.

Year-End Fundraising Statistics:

  • Nearly half of all donations are made in the last four months of the year.  
  • 30% of annual giving occurs in December.  
  • 10% of annual giving occurs on the last 3 days of the year

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Fundraising Ideas and Tips  for Year-End Campaigns

 1. Say Thank You: 

Use your end of year campaign as an opportunity to say 'thanks' to your donors, supporters, volunteers and staff.

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2. Email, Email and Send Emails: 

Don't be afraid to use email to communicate and communicate often. Remember,  email results in 1/3 of online fundraising revenue.

3. Incorporate  a Matching Gift: 

Use a matching gift for your end of year appeal to incentivize donors and let them know their donations can go even further.

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4. Ask Donors to Make Recurring Giving:

It's the giving season, this is  a great time to ask for monthly or quarterly donations to support your cause!

5. Tell Your Story: 

Use images, videos and highlight the people, animals and community you are supporting. Everyone likes to contribute to something tangible, so showcase to them what and who they are helping.


These 5 fundraising  ideas  will help you and your nonprofit increase your revenue, engagement and attendance, and develop personalized relationships with your donors. Watch  our  recorded webinar   with even more tips to increase revenue, with “5 Proven Year-End Giving Ideas to Grow Revenue 

To learn  how your  organization  can create unique  fundraising events, campaigns and auctions,  schedule a consultation  today. 


To learn more about year-end fundraising strategies

Download The Ultimate Guide To Giving Days And Year-End Campaigns 



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