Why Year-End Fundraising is Important
A year-end giving campaign is one of the most important fundraising efforts nonprofits take on to raise money for their cause. The end of the year fundraising activities provides a crucial chance to connect with supporters and secure vital fundraising dollars.
Year-End Fundraising Statistics:
- Nearly half of all donations are made in the last four months of the year.
- 30% of annual giving occurs in December.
- 10% of annual giving occurs on the last 3 days of the year
Fundraising Ideas and Tips for Year-End Campaigns
Say Thank You:
Use your end of year campaign as an opportunity to say 'thanks' to your donors, supporters, volunteers and staff.
Email, Email and Send Emails:
Don't be afraid to use email to communicate and communicate often. Remember, email results in 1/3 of online fundraising revenue.
Incorporate a Matching Gift:
Use a matching gift for your end of year appeal to incentivize donors and let them know their donations can go even further.
Ask Donors to Make Recurring Giving:
It's the giving season, this is a great time to ask for monthly or quarterly donations to support your cause!
Tell Your Story:
Use images, videos and highlight the people, animals and community you are supporting. Everyone likes to contribute to something tangible, so showcase to them what and who they are helping.
These 5 fundraising ideas will help you and your nonprofit increase your revenue, engagement and attendance, and develop personalized relationships with your donors. Watch our recorded webinar with even more tips to increase revenue, with “5 Proven Year-End Giving Ideas to Grow Revenue”
To learn how your organization can create unique fundraising events, campaigns and auctions, schedule a consultation today.
To learn more about year-end fundraising strategies