Webinars & Events

4 Steps to Turn Data into Dollars

Judy Gadiel and Laura Ford, Giving Tree Associates  I  Duration: 41:02
Recorded Webinar

In the State of the Sector 2014, the Association of Fundraising Professionals reported that charities lose 103 donors for every 100 they gain; that’s a net loss of 3 donors a year. Good data management is vital to stopping this loss. If you don’t know your donors or your data is a mess, or if you are not collecting the right data in the first place, you can easily become part of this statistic. In this webinar, you will learn how to:

  • Build robust (and useful) constituent profiles
  • Track activity with your constituents
  • Recruit, retain and upgrade your donors, and
  • Evaluate and analyze your success

After 45 minutes with Giving Tree Associates’ Judy Gadiel and Laura Ford, you’ll learn to love your data, but better still, will know how to use your data and turn it into valued dollars.


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