Jacksonville Humane Society Went Virtual with 1 Week's Notice

By FrontStream

Jacksonville Humane Society  provides  care, comfort  and compassion to  abandoned and orphaned shelter animals. The organization  also provides  animal training classes,  low-cost  veterinary  care, spay/neuter  assistance,  and more services to help  animals  and pet  owners  in the community. 

Jacksonville Humane Society uses  FrontStream campaign pages  to  increase their online donations and awareness. And they host an auction every April, a revenue-saver in 2020 when the organization's annual fundraiser –   The Mutt March – had to be completely virtual.  
$25,371
Raised with FrontStream Campaign Pages
$10,421
Raised through BiddingForGood Online Auctions

Despite going virtual with just one week's notice, they didn't receive a single refund request.  

The Mutt March traditionally includes a dog walk, silent auction, and a community festival for participants and sponsors.

But in 2020, they pivoted to a  Facebook Live parade of dog. They encouraged participants to take their dogs for socially-distanced walks, cuddle their cats, and post photos with the hashtag #muttmarch on social media.

After the virtual walk, they hosted another Facebook Live to tease an online auction on FrontStream's BiddingForGood  community.  They even auctioned a roll of toilet paper for $250!

Roll of toilet paper edited

In total, the online auction brought in $10,421. And despite going virtual with just one week's notice, they didn't receive a single refund request. 

 

5390faa3be322aaf43ba85b261231233
5390faa3be322aaf43ba85b261231233

Over 31,000 organizations have trusted FrontStream to simplify fundraising. 

Schedule a Consultation