Ever Wonder Why Donors Don’t Give?

In a recent review of U.S. Trust’s Insights on Wealth and Worth, The New York Times shared three key reasons that de-motivate wealthy donors. While the U.S. Trust focuses on the high-end donor (at least $3 million in investable assets), it is reasonable to consider whether their reasoning would also apply to donors at all income levels.

The reasons the Times reports are:

Donors are concerned their gifts will not be used wisely. 

Donors feel they have no connection to your charity.

Donors don’t want to be on a “solicitation list.” Increasingly, people are reluctant to give out their email addresses, phone numbers, etc., because they are afraid of being bombarded with more solicitations.

In addition to our focus on what motivates donors, it’s wise to consider what might de-motivate them!

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