Event fundraising insights from “Hustle Up the Hancock”

Joel Africk, President & CEO of Respiratory Health Association, joined us at last week’s FrontStream Philanthropy Solutions Conference to tell us all about the organization’s major event, Hustle Up the Hancock.


Before exploring the event, he shared with us some of the key challenges nonprofits are facing today. In this economic climate, corporations aren’t able to offer as much support as they had in the past. Event costs continue to rise, and the rising number of popular fundraising events has led to donor and participant fatigue.

According to Joel Africk, it has been online fundraising that has helped the Respiratory Health Association overcome these challenges. With a platform like FrontStream’s enterprise fundraising system, any nonprofit can look like a major organization – and fundraise like one too!

Respiratory Health Association’s signature Hustle Up the Hancock event offers participants – 4,000 of them in 2014 – a chance to climb the 94-floor John Hancock Center in Chicago. The annual event has been held 17 times, and has generated over $1 million in each of the past eight years.

How did Hustle Up the Hancock climb to such great heights? We got some tips directly from Joel Africk!

Thanks again to Joel Africk for joining us at the FrontStream Philanthropy Solutions Conference!

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