Executive Team

Nina Vellayan

Chief Executive Officer and President

As CEO and President, Nina oversees all day-to-day operations and strategic planning for business development.

Nina has over 20 years of experience in the banking and payment processing industry. Prior to joining FrontStream, Nina held the position of Chief Operating Officer & EVP at Tier Technologies, Inc., which is a provider of electronic payment solutions in the biller direct market. Her responsibilities included day to day business operations of the company, including overseeing all of sales and marketing, as well as technology and operations. In this role, she provided fiscal, strategic and operational leadership to the company.

Before joining Tier Technologies Inc., Nina was President of Business Office Solutions, a division of Sallie Mae Inc. She was responsible for the vision and creation of the division in 2001, and held full planning, operating, finance, sales, marketing, product delivery, and P/L responsibility.

Nina earned an M.B.A. in financial management and a B.S. in economics from the University of Maryland.

BerryHeadshotBerry Sethi

Chief Financial Officer

Berry has more than 20 years of finance and operations experience with a variety of companies with a focus on information technology, technology enabled services, software development and wholesale distribution. Prior to joining FrontStream as CFO, Berry served as CFO of Southern Diversified Products.

Since 1995 Berry served as VP Finance and CFO of Predictive Systems, Inc. where he was an instrumental force in that organization’s evolution from startup to a public company. Predictive was sold to International Network Services in June, 2003. Berry has held a number of leadership positions since leaving Predictive, including CEO of his own financial consulting company, CFO at Partsearch Technologies and Southern Diversified Products.

Berry holds a M.S. in Information Systems from CUNY and worked toward his MBA at Baruch College, NY.



Chief Technology Officer

Terry oversees the technology team and guides their efforts in improving FrontStream’s technologies, product capabilities and marketability.

As a financial services veteran, Terry brings a twenty year track record of successful product development, quality assurance management, infrastructure support, PCI compliance and product management to FrontStream. She has held similar positions at Tier Technologies, Inc. and Sallie Mae, Inc.

Terry holds a B.S. in Business Administration with a minor in eCommerce solutions from Strayer University and worked toward her Masters of Science, Technology Management at University of Maryland University College.



Chief Revenue Officer

As CRO, Mark oversees all day-to-day operations of the Sales, Account Management and Support teams in the United States, Canada and Australia.

Mark, a pioneer of online and peer-to-peer fundraising, has over 20 years of experience in online marketing, fundraising, social media and business development. Additionally, Mark has a decade of experience in electronic data publishing having previously held senior roles at ProCD and SilverPlatter Information.

Prior to joining FrontStream, Mark established Firstgiving, Inc. and led the company as CEO from 2003-2008. Additionally, Mark served for 5 years as Marketing and Business Development Director at FairMarket, Inc. (NASDAQ: FAIM), led marketing and business development for Zeer.com and served on the ePhilanthropy Foundation’s Board of Trustees from 2005 to 2007.

Mark graduated with a B.A. from Connecticut College and holds an M.B.A. from Babson College.



Todd is responsible for budgeting, revenue forecasting, portfolio analysis and Financial Operations.

Todd has over 20 years of financial management experience in midsize and large corporations. Prior to joining FrontStream, Todd was the Vice President of Financial Operations at Official Payments and before joining Official Payments, Todd was the Chief Financial Officer of the Business Office Solutions Division of SallieMae.

Todd earned his M.B.A. from Marymount University and his B.A from Lawrence University.


Vice President, Operations

Liz oversees the day-to-day operations of the customer support, professional services and merchant operation teams.

Liz has more than 20 years of customer and operations management experience in the financial services industry.  Prior to joining FrontStream, Liz held senior roles at Prudential Home Mortgage, Norwest Mortgage and Wells Fargo Home Mortgage in both payment processing operations and customer experience management.

Liz holds a degree in Business Administration and specializes in implementing solutions that drive organizational performance, business process optimization and strong customer relationships.



Vice President, Human Resources

Tracy is responsible for providing human resources to FrontStream’s seven locations in Boston, Lancaster, Nashville, Reston, Seattle, Toronto, ON, Canada and West Melbourne, VIC, Australia.

Tracy has 20 years of experience in Human Resources, including work at both plant level and corporate locations. She has held several prestigious positions working for companies such as Renaissance Mark, a U.S and Canadian multi site prime label printer, Holley Performance Products, a multi site automotive aftermarket retail supplier, and Franklin Precision Industries, an original equipment supplier to Toyota. Tracy has expertise in managing recruitment, compensation, benefits, training and employment policy issues.

Tracy holds a B.A. in Mass Communication with a minor in Business and M.A. in Organizational Development/ Corporate Communication from Western Kentucky University.


Director, Strategic Marketing

Jon is responsible for all marketing functions, inclusive of external communications, inbound/outbound lead generation activities, and development of strategic campaigns that build brand awareness, support retention initiatives and contribute to corporate revenue objectives.

With over a decade of experience in B2B and B2C marketing in the electronic payment processing industry, prior to joining FrontStream, Jon served in a number of marketing and product roles with Sallie Mae, Inc., Parature, Inc., XO Communications, and Official Payments, Inc. and has expertise in strategic partner relations and product planning.

Jon holds a B.B.A. with a concentration in Management from Howard University.

FrontStream Holdings LLC is a registered MSP/ISO of Elavon, Inc. Georgia, Chase Paymentech Solutions, LLC, First National Bank of Omaha, Omaha, NE, BMO Harris Bank, N.A., Chicago, IL, Deutsche Bank, USA, New York, NY and Wells Fargo Bank, N.A., Walnut Creek, CA.