The end-of-year (EOY) fundraising rush is upon us. Giving Tuesday and the holiday season offer a critical window to maximize your impact before the clock strikes midnight on December 31st. And with countless campaigns vying for donor attention, standing out is more crucial than ever.
Enter AI—a game-changer in helping you craft compelling narratives and reach the right audiences.
Are you ready to harness the power of artificial intelligence to inspire generosity and drive donations?
Let’s dive into 17 AI prompt templates and more to help you supercharge your Giving Tuesday and EOY fundraising campaigns!
Artificial Intelligence (AI) is the simulation of human intelligence in machines that are programmed to think like humans and mimic our actions.
In the context of fundraising, AI can save you a lot of time and help you:
It’s all about your “prompts.” A prompt is a piece of text or a question that you provide to an AI model, like ChatGPT, to guide its response.
It's like giving instructions to a highly intelligent personal assistant.
When it comes to writing prompts related to your donor management, live events, and fundraising campaigns, the prompt possibilities are endless! They can help you:
Not all prompts are created equally, and crafting effective prompts is essential for harnessing the full potential of AI for your fundraising goals.
A well-written prompt significantly influences the quality and relevance of the AI's response. A good prompt should clearly communicate your desired outcome and provide necessary context. It’s the foundation for generating compelling content that resonates with your audience.
Conversely, a poorly written prompt often leads to irrelevant, inaccurate, or even nonsensical results. For example, a vague or ambiguous prompt like "write something about charity" will likely produce generic and unhelpful content.
Example Prompt: "Write a fundraising appeal for my children's cancer organization, Little Golden Fighters. Get a sense of our tone and style from our website: [provides website link]. Specifically, I want a tone of urgent hope, like a personal letter from a grateful parent. For reference, here are a couple of campaigns that capture the tone and style I’m looking for: [provides links].”
Example Prompt: "Create a social media post for Ghost Panther Foundation [provides link to website], a wildlife conservation organization centered on restoring the panther population in the Everglades. Our target audience is young professionals and college students concerned about the dwindling panther population due to climate change and property development. We aim to raise $50,000 for our panther rehabilitation program via our Giving Tuesday campaign: 9 Lives of Gratitude."
💡The more specific context you include in your prompt, the more useful the AI response will be for you!
Example Prompt: "Write a grant proposal for my homeless shelter using simple, clear language and avoiding jargon. Focus on storytelling and the impact of Between Homes' services [lists services and shares a link to the website]."
Example Prompt: "Write a donor thank-you letter from the perspective of a child named [Child’s Name] who benefited from the Happy Bellies program [provides a link to website], focusing on the impact of their donation. Include this quote from the child’s caretaker in the letter: [provides quote]. "
Example Prompt: "Generate 10 more different headlines for a fundraising email campaign about clean water access, but this time focus on creating a sense of urgency and impact. Also include a statistic from this recent report: [includes link to report website]."
To maximize the potential of your AI prompts, it's crucial to iterate and refine them based on the results you get. Here are some examples of follow-up questions and refinement techniques:
Example:
💡The easiest way to refine your prompts is to edit original prompts instead of piling onto the thread:
By continuously refining your prompts and analyzing the results, you can significantly improve the quality of your AI-generated content and achieve better results for your fundraising campaigns.
And if this is all new to you, don’t fret!
Here is a list of solid AI prompt templates to get you started on your Giving Season campaigns:
"Brainstorm potential donor segments for a [your cause] organization that have not been traditionally targeted for end-of-year giving [or Giving Tuesday]. Consider demographic, geographic, and psychographic factors."
"Brainstorm innovative ways to enhance the donor experience during the end-of-year giving season for a [your cause] organization. Consider gamification, personalized messaging, and exclusive rewards."
"Identify key social media platforms and content formats to maximize engagement and donations for a [your cause] organization during the end-of-year giving season."
"Analyze potential donation channels and platforms to determine the most effective options for a [your cause] organization. Consider factors such as donor demographics, ease of use, and transaction fees."
"Brainstorm potential themes for an end-of-year giving [or Giving Tuesday] campaign for [your organization]. Consider the organization's values, target audience, and the spirit of the season." [Include a link to your website and/or your mission statement in the prompt.]
6. Develop a campaign schedule
Create a detailed campaign schedule for a [your cause] campaign spanning [timeframe]. Consider a multi-channel approach, including social media, email, direct mail, and events. Identify key milestones, deadlines, and performance metrics. Prioritize channels based on target audience demographics and preferences.
"Develop a list of catchy and memorable slogans for an end-of-year giving [or Giving Tuesday] campaign based on the theme of [theme]. The slogan should inspire action and convey the campaign's message."
"Describe the visual elements and overall aesthetic for an end-of-year giving [or Giving Tuesday] campaign based on the theme of [theme]. Consider color palettes, imagery, and typography." [Include your brand colors in the prompt for extra guidance.]
"Develop compelling storytelling angles to support the theme of [theme] for an end-of-year giving [or Giving Tuesday] campaign. Focus on highlighting the impact of donations and connecting with the target audience."
"Generate a list of relevant and engaging hashtags for an end-of-year giving [or Giving Tuesday] campaign based on the theme of [theme]. The hashtag should be easy to remember and share."
"Generate a list of relevant, short text-to-give keywords for supporters to use to donate via their mobile phones for an end-of-year giving [or Giving Tuesday] campaign based on the theme of [theme]. The text-to-give keyword should be easy to remember and type on a smartphone."
"Write a powerful and concise mission statement for a [your cause] organization that clearly articulates its purpose and inspires support."
"Create a compelling call to action for an end-of-year giving [or Giving Tuesday] appeal for a [your cause] organization. Focus on creating a sense of urgency and impact."
"Compose a personalized thank-you message for donors to a [your cause] organization, expressing gratitude and highlighting the impact of their gift."
"Write engaging social media posts to promote an end-of-year giving [or Giving Tuesday] campaign for a [your cause] organization. Use strong visuals and compelling storytelling."
"Outline a series of emails for an end-of-year giving [or Giving Tuesday] campaign for a [your cause] organization. Include subject lines, preheaders, and engaging content."
"Develop compelling copy for a donation website focused on [cause]. The copy should clearly articulate the nonprofit's mission, impact, and call to action. Incorporate persuasive storytelling elements, highlight donor benefits, and optimize for SEO. Include sections for homepage, donation page, about us, and impact reports."