Jacksonville Humane Society provides care, comfort and compassion to abandoned and orphaned shelter animals. The organization also provides animal training classes, low-cost veterinary care, spay/neuter assistance, and more services to help animals and pet owners in the community.
Jacksonville Humane Society uses FrontStream campaign pages to increase their online donations and awareness. And they host an auction every April, a revenue-saver in 2020 when the organization's annual fundraiser – The Mutt March – had to be completely virtual.
The Mutt March traditionally includes a dog walk, silent auction, and a community festival for participants and sponsors.
But in 2020, they pivoted to a Facebook Live parade of dogs. They encouraged participants to take their dogs for socially-distanced walks, cuddle their cats, and post photos with the hashtag #muttmarch on social media.
After the virtual walk, they hosted another Facebook Live to tease an online auction on FrontStream's BiddingForGood community. They even auctioned a roll of toilet paper for $250!
In total, the online auction brought in $10,421. And despite going virtual with just one week's notice, they didn't receive a single refund request.