GUIDE

How to Write a Fundraising Impact Report that Inspires (and Retains) Donors

An impact report isn’t just a recap— it’s a relationship-building tool.

Done right, it makes your donors feel seen, your partners feel valued, and your mission feel unstoppable.

 

In this guide we:

  • Explain the difference between an annual report and an impact report

  • Recommend KPIs for different kinds of fundraising 

  • Highlight messaging and design best practices 

  • And share inspiring impact report examples

How to Write a Fundraising Impact Report

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