Many CSR or workplace giving programs fall short because they feel transactional or forced — just another item to complete during annual benefit enrollment.
Understanding these barriers helps companies design giving programs participation easier, more meaningful, and more sustainable over time.
The barrier: Many employees simply don’t know the program exists, or they’ve forgotten how to use it. No surprise if you’re only promoting your program during hiring or annual benefit enrollment.
The fix: Visibility must be consistent.
The barrier: Employees may question where the money goes or worry that corporate giving feels performative rather than authentic.
The fix:
The barrier: Work deadlines, family obligations, and overflowing inboxes can make giving feel like “one more thing.”
The fix: Make donating or volunteering a one-click process and automate reminders so employees can act when they’re ready, without adding to their to-do list. Workplace giving should feel like a benefit, not a deadline.
The barrier: Some employees may feel they can’t afford to give, especially during times of economic uncertainty.
The fix:
The barrier: If employees don’t feel emotionally connected to the organizations supported, participation will lag.
The fix:
The barrier: Employees want to know their effort matters. Without acknowledgement, engagement drops.
The fix:
The barrier: Sometimes the company culture doesn’t actively encourage philanthropy, or leaders simply haven’t modeled participation.
The fix: Encourage leadership to lead by example. A simple quote, video, or donation from a CEO can inspire widespread engagement.
The barrier: If employees have had bad experiences with giving campaigns, confusing sign-ups, or unclear follow-ups, they may be hesitant to try again. Relaunch with a clear communication plan and fresh visuals, and make it easy for employees to give feedback and help shape future campaigns.
The fix: Participation challenges don’t signal failure, they highlight opportunity. When companies listen, simplify, and personalize the experience, they transform giving from a seasonal campaign into a year-round culture of impact.
The barrier: In times of crisis, your workplace giving program can be a lifeline for both employees and your community. Create the giving structure now, so you can act fast if the worst happens.
The fix: We recommend preparing:
Don't underestimate the administrative burden of donation matching, payroll deductions, and VTO. If you're using a CSR platform, look for: