How one app went viral – for doing good

If you’ve got a smartphone, there’s a high chance it’s within your reach right now – and it’s likely full of apps to help you do everything from shop, to connect with friends, to relax and unwind, and so much more. But aside from being...

Show, don’t tell: top tips for video storytelling

This piece originally appeared on NonProfit PRO. You are a marketer, so you’ve seen the stats about video as the killer app for 2018 and beyond. Storytelling is vital in today’s attention economy. For instance, 72% of consumers would rather use video than text to...