How to build donor personas for your nonprofit

Sales and marketing professionals use personas to understand their various types of buyers and audiences, making it easier to analyze and target potential customers. Did you know that creating donor personas (also known as donor profiles) can help your nonprofit...

5 ways to optimize your online giving strategy

We recently invited our FrontStream Webinar series guests to take an eight-question survey about their online fundraising capacity. 223 nonprofit and charitable organizations completed the survey, revealing some interesting trends and facts about the state of online...

Click go the donations!

Originally posted in Fundraising & Philanthropy Magazine Australia, June 22, 2015. —- Dr Steve Francis and Ghizlaine Mallek of FrontStream explore the psychology behind donation pages that convert every time. —- Converting your website visitors into...