Show, don’t tell: top tips for video storytelling

This piece originally appeared on NonProfit PRO. You are a marketer, so you’ve seen the stats about video as the killer app for 2018 and beyond. Storytelling is vital in today’s attention economy. For instance, 72% of consumers would rather use video than text to...

3 essential email truths for nonprofit marketers!

Friendster, music videos, and half the characters from Game of Thrones may be dead, but nonprofit email marketing most certainly is not! According to the 2016 M+R benchmarks study, email marketing accounted for more than a third (34%) of online revenue for the top 25...

Capturing email addresses

Email is the #1 way to connect with the most supporters in an optimal time frame and with a fresh message. Growing your email database provides benefits too numerous to mention. But how do you get started? Some people are wary of giving out their email addresses. They...

Communicate statistics so that they stand out

The right statistics add meat to your materials as well as attention-grabbing heft. (As you scan a page, don’t you find your eyes drawn to numbers that stand out?) Most of us use numbers to get a quick summary of what the text is going to tell us. (Haven’t you noticed...