GivingTuesday 2018

This year’s Giving Tuesday results were record breaking with nearly 3.6 million gifts resulting in $380,000,000 million in donations. Even though this Global Day of Giving is over, the opportunity to turn your new donors into loyal supporters is just beginning! Below...

Twitter is losing influence with donors to charity

In 2014, donors were less likely to be motivated to make a holiday donation by content they saw on Twitter, and more likely to respond to a call-to-action shared on Facebook. We know that charities and nonprofits are eager for information about how and why their...