How to build donor personas for your nonprofit

Sales and marketing professionals use personas to understand their various types of buyers and audiences, making it easier to analyze and target potential customers. Did you know that creating donor personas (also known as donor profiles) can help your nonprofit...

Employee Giving…Amplified!

FrontStream Creates Big Opportunities for Charities and Corporate Philanthropists FrontStream is excited to announce a significant upgrade to our popular workplace philanthropy platform. Personal peer-to-peer fundraising options are now available to thousands of CSR...

Resist the tell-all

Year-end and New-Year donor contact opportunities consume us in these winter months. Don’t let telling-it-all turn your donors off. Each time your CEO (or other spokesperson) takes center stage or front page, the choice of content is a new opportunity. Of course your...

Updating email addresses

E-mail is still the No. 1 way to connect with your supporters. One-third to one-half of all email addresses go bad over the course of a year. With all the new ways people receive email now, that number may go even higher. People change their email addresses more...