The Avalon, Newfoundland Chapter of Mothers Against Drunk Driving (MADD Canada) faced a familiar problem: What can a small, regional nonprofit do to take their fundraising efforts to the next level?
For MADD Avalon and the Strides for Change 5K walk, the answer turned out to be hard work, creative ideas, and a boost from Artez’s peer-to-peer tools.
MADD Avalon’s Strides for Change had yet to top $1,500 in donations during the first seven years of the event. After signing up with FrontStream just six weeks before the eighth edition, fundraising skyrocketed – helping the Chapter raise over $18,000!
What is it about the FrontStream platform that helped MADD Avalon raise 12 times more than they ever had before in the Strides for Change campaign?
“I would absolutely recommend FrontStream. They are helpful and knowledgeable, not only about their system and fundraising, but they understand nonprofits! And you can tell they care about your campaign. They were worth every penny.”
The web presence that MADD Avalon was able to develop with FrontStream led to new opportunities for the organization and the event.
The additional awareness led to three major sponsors supporting the event. There was also considerable media coverage and promotion, including several news stories and interviews on the web, radio, and TV.
The value of peer-to-peer fundraising and social sharing of donations created a ton of buzz for MADD Avalon.
The effect will last far beyond the Strides for Change campaign, as ‘Likes’ on the organization’s Facebook page increased by 500%! Their insights also showed that much of this social activity came from smartphones and tablets thanks to mobile-optimized fundraising pages.
Service and Support
Beyond the FrontStream platform itself, MADD Avalon credits the support they received from the FrontStream team for helping them throughout the campaign to reach success.
From setting up the event online, to working with their account manager and client support, the team at MADD Avalon was consistently delighted.