Happy New Year! I hope your year is off to a fantastic start. I’ve got some terrific tips for you to kick off 2016. I’m here to tell you about S.M.A.R.T. goal setting! What’s that you ask? S.M.A.R.T. goal setting is taking big goals and breaking them down into smaller goals that are:
Specific – target a specific area for improvement.
Measurable – quantify or at least suggest an indicator of progress.
Attainable – assure that an end can be achieved.
Realistic – state what results can realistically be achieved, given available resources.
Time-related – specify when the result(s) can be achieved.
Not sure where to start? This pig’s got you covered! You can start by taking a look at your fundraising plan for 2016. First, determine your overall fundraising goal. Next, set specific goals for each fundraising event or campaign. I know you want to raise “as much as possible”, but you’ll see more success if you set a specific goal. It’s good to keep your hooves (I mean, feet!) on the ground when you do. Be optimistic but realistic!
Once you’ve got a handle on your goals you can come up with a plan to reach them. An important step is to think about new fundraising strategies you can try this year.
Here’s a few terrific ideas to try:
Ex) Have a Giving Day fundraising campaign for Mother’s Day
Ex) Run an online auction! Have you heard of our new BiddingForGood online auction software?
Ex) Try paid social media advertising
Ex) Make a video to promote a fundraising event
Give S.M.A.R.T. goal setting a shot this year and you’re bound to find success!
Well, that’s a wrap for this month’s tips, I’ll be back next month with more fundraising poinkers (I mean, pointers!) for you.
Hogs and Kisses,
Frank D. Pigg