We’re pleased to announce that FirstGiving is now integrated with the HEPData corporate gift matching database!

HEPData is the largest, most trusted, and most widely used database of over 20,000 corporate matching gift programs, employer-specific forms, and policies.

Why is corporate gift matching so important?

According to the latest Giving in Numbers Survey by the Committee Encouraging Corporate Philanthropy, 9 out of 10 companies offer an employee matching program.

For instance, you might recall the many companies that matched donations made by their employees to disaster relief organizations after the Haiti earthquake or Japanese tsunami.

Many employers will match all charitable donations made by their employees – often dollar-for-dollar! Reminding donors that their donation could be matched by their employer is a simple way to potentially double the impact of the generous gift. In fact, just mentioning employer matching to donors on an online donation form can result in a 71% increase in response and a 51% increase in the average donation amount!

How does corporate matching work with FirstGiving?

The option to search the HEPData database for an employer is exclusively available to FirstGiving Premium clients. A “Check if your company will match this donation” field appears underneath the payment details section on the donation form. Donors simply have to enter the name of their employer and search to see if they are listed.

If an employer is listed in the database, donors will be able to read the donation match polices, procedures and terms for the corporation. This information also tells donors which steps they need to take with their employer to activate the donation match and increase the impact of their generous gift!

Best of all, this feature is absolutely free for FirstGiving’s Premium clients. If you are a current FirstGiving client, log into the system or contact your Account Manager for more details.

We can’t wait to show you how easy it is to increase your fundraising with HEPData integration.

Whether you are managing an annual giving campaign, or running a full peer-to-peer fundraising event, corporate gift matching should be part of your communications plan.

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