Facebook has announced the addition of a “Donate Now” button in the call-to-action options for brand pages. Here’s an example of how the button appears on a smartphone and a laptop:
What does this mean for your charity?
You can now direct your Facebook visitors to your official donation form. When one of your supporters clicks “Donate Now”, they are taken to your website to make their donation through your own giving platform.
Prompting your social followers to give through your branded donation form ensures that your organization receives all the relevant donor information you need to build an ongoing relationship with your supporters.
You’ll also increase trust with new donors who will feel confident knowing their payment information is in your hands.
What do I need to know to get started?
There’s a few things to note!
1) You’ll need to be listed as a “non-profit organization” in your page category.
2) The “Donate Now” button is also an option for your ads and sponsored posts. (And is beautifully optimized for mobile devices!)
3) Once you set up your call-to-action buttons, you can track your performance and note how many visitors click.
Big Tip: Make sure your donation forms have Google Analytics implemented so that you can see your donor’s path from Facebook right through to conversion to donation.
Find out more by downloading our Fundraising with Facebook ebook!