For a lot of people, the idea of “the cloud” is totally futuristic. We have to agree – we never would have predicted that someday, we’d be able to store all kinds of data in what’s essentially virtual space. As the world becomes more interconnected and we find working colleagues across the globe, the cloud makes it easier for us to connect, collaborate, and do great work.
This definitely applies to nonprofit organizations, as well. Just think about all the donor data you’ve accumulated, and how vital it is to running your nonprofit. It helps you put together mailing lists, target messaging, and organize funnels. Once you transfer all of that data into the cloud (preferably using software like our very own GiftWorks Cloud), you’ll likely find that it’s much easier and quicker to find exactly what you need, not to mention build out the perfect donor lists for everything from email to event participation.
One huge benefit of donor information being stored in the cloud is that users across your business can access it anytime, anywhere. With the ease of access that the cloud provides, it’s simple for colleagues to find the donor information they need, or for people across the country to collaborate on segmentation and particular demographic targeting.
Also, as we mentioned earlier, when you’ve got all your donor data in the cloud, it’s much quicker to segment mailing lists and instantly figure out which constituents need to receive which targeted emails. No more worrying about sending an email meant for Gen-X donors to your teenage supporters! In fact, with the ability to use cloud data to populate smart lists, you can parse your communication and speak to different segments directly – a huge bonus if you have varied messaging to send out.
With GiftWorks Cloud in particular, you don’t need to worry about having to pay extra for additional constituent files – instead, we offer unlimited records and emails built in. You’ll get all the functionality with no limits, which means you’re free to grow and engage your constituents as much as you want. And when you’ve got a storage space as expansive as the cloud, you’re going to want to use it as much as possible.