How #BellLetsTalk takes CSR to new heights

On January 25, 2017, the #BellLetsTalk hashtag appeared all across social media, particularly Twitter and Instagram. Bell Let's Talk, sponsored by Bell Media in Canada, asks the public to share stories of mental illness in order to help normalize the struggles that people go through. Each time the #BellLetsTalk hashtag was used, 5 cents was donated to various mental health causes across Canada - this year raising $6,585,250 from 131,705,010 interactions.

The yearly initiative has been going strong since 2010. According to their website's mission: "Millions of Canadians, including leading personalities engaged in an open discussion about mental illness, offering new ideas and hope for those who struggle, with numbers growing every year. As a result, institutions and organizations large and small in every region received new funding for access, care and research, from Bell Let’s Talk and from governments and corporations that have joined the cause."

Their total donation projection is $100 million by 2020!

Bell Media is a huge corporation in Canada, and for them to adopt this CSR initiative is a great example of how companies can both bring awareness to a cause as well as raise money for it. Here are a few examples of how people responded, both in Canada and around the world:

We talk a lot about being healthy, but so often our mental health takes a backseat... Its tricky to talk about what's going on inside of us with the people around us because they may not understand, even more, they can make things worse. Mental health issues are gaining more of a spotlight but it's up to us to continue the conversation well after the #SelenaGomez speech, and well after we hear others talk about it. Please don't be afraid to ask for help, and if the first few people you speak to can't or won't help, then keep asking. Even those who care about you may not be equipped to help, but there are professionals out there who can, but no one will know what's going on unless you make the first step. #LOVE #BellLetsTalk @madebyjimbob

A photo posted by Humble The Poet (@humblethepoet) on


A photo posted by M A R I A X F I G U R E (@mariaxfigure) on

We even got into the #BellLetsTalk supportive spirit in the Toronto FrontStream office:

All in all, #BellLetsTalk was another successful day of fundraising and awareness, as well as a strong conversation starter when it comes to mental health in our communities - be it our coworkers, friends, or family.


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