Your Email Subject Line

You’ve designed and written a killer email or letter for your next solicitation. Don’t let it miss the mark.  If no one opens the piece, you and they have missed the opportunity to share the word and work of your organization. Don’t waste your openings.

The subject line on an email, the first sentence or the envelope teaser on your annual mailing, the first thing a speaker says: all these go about 50% of the way toward capturing the attention and getting follow-through from your target audience.

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FrontStream Holdings LLC is a registered ISO of Elavon, Inc. Georgia, Chase Paymentech Solutions, LLC, First National Bank of Omaha, Omaha, NE, BMO Harris Bank, N.A., Chicago, IL, Deutsche Bank, USA, New York, NY and Wells Fargo Bank, N.A., Walnut Creek, CA.