United Way NCA’s Do More 24 Campaign
The most pressing social issues seen in our nation’s capital are very similar to the plight many experience throughout the country – a shortage of affordable housing, limited access to health care, barriers to work, and violent crime. While this region has better-than-average conditions, many families and individuals must still face intense competition for social services, limited affordable housing options, and a need for financial stability.
There is a bright side. According to the Census Bureau, the capital area is home to some of the wealthiest cities and counties in the country. Its Small Area Income and Poverty Estimates for 2012 show that six of our region’s counties are among the top 15 richest in the US.
Coincidentally, according to The Chronicle of Philanthropy’s 2012 ranking of Generosity in America’s Cities, this region is home to some of the most generous individuals in the country. Of 366 major metropolitan areas, Washington DC gave over $4 billion to charitable causes in 2012.
It appears we have an increasing need to support the community and a pool of very charitable donors just waiting to give. Luckily, the United Way of the National Capital Area (United Way NCA) has identified this gap and is making strides towards closing it.
Last week, United Way NCA hosted its second annual 24-hour marathon of online giving dubbed Do More 24. The event brought together individuals and organizations throughout the region to rally in support of nonprofits serving the area. For 24-hours, donors could make a donation by visiting www.domore24.org and selecting a nonprofit of their choice from the impressive list of participating local organizations. In addition to online giving, donors can support causes dear to them by patronizing a restaurant partnered with a local nonprofit.
Conceived in 2013, Do More 24 raised over $1.3 million for 500 participating nonprofits last year. Over 11,000 donors had the opportunity to make 15,223 donations to the causes and nonprofits dearest to them. This year, Do More 24 raised over $1.1 million in online donations for local nonprofits from 11,358 donations. This number should substantially increase once the restaurant partnerships are factored in.
As a company located in Washington DC, we are extremely passionate about addressing and mediating the most pressing challenges in our community. As such, highlighting the efforts made towards diminishing our area’s social problems is very important to us. The efforts demonstrated by United Way NCA, local nonprofits and organizations, and the donors that call this region home is awe inspiring.
Needless to say, we look forward to next year’s Do More 24 and pledge our support in any way we can!
Please visit your local United Way chapter to find out how you can support your community.