Three or more years ago, I changed my practice of making one annual gift to my public broadcasting affiliate. With the one gift, I was never sure which year I was in with my giving. Sometimes I made the annual gift in response to a particular pledge drive or Christmas special; other times I responded to a renewal mailing. My perception was that the renewals started about six months before the renewal date, so I didn’t always respond to the first renewal notice.

At this juncture five years ago, it became clear to me that:

  • I want to be a strong supporter of this organization.
  • I am a daily consumer of their services – and most thankful for its existence.
  • Signing on as a sustaining member by making a regular monthly gift certainly made more sense than the annual confusion I currently had.
  • And: the amount I could give as a monthly withdrawal from my account was easily double or triple what the annual gift I had been making.

Further, having done the hard work of fundraising myself through the years, it would give me great pleasure to be a donor whose ongoing giving was predictable, reliable, and took minimal time to administer. I wanted to do my part to focus the organization’s prodigious efforts on programming and serving the community; I didn’t want to contribute to their administrative effort when we both knew that the gift was forthcoming.

At the time I initiated monthly giving, I pledged an amount double what my previous annual gift had been. Today, with much appreciation for the gift of monthly giving, I will again double the amount. Now I am wondering why I don’t convert my other charitable gifts to this Win-Win method.

Although the growth of monthly giver programs doesn’t occur rapidly, it’s always a good time to make a new pitch. Donors come to understand/choose monthly giving at their own individual rates. Putting some spark into your “monthly” pitch is a good idea anytime!

Get the latest trends and topics delivered to your inbox!

Subscribe to FrontStream’s Blog

Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkedin
Frank-Desk-Webinars

Subscribe To OurBlog

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!