A Thank You for Every Gift

We all know the stories of a $5 donor who eventually bequeaths his million dollar estate to an unsuspecting charity. (You should be so lucky!)

However rare, stories like these are a good reminder to check that your Thank-You/Tax Receipt is doing the best job representing your cause possible.

Every donor—at whatever level, no matter how small or big —should receive a fantastic TY/TR.

In addition to the “official”documentation needed for tax filing, the package should contain:

A Short Note of Thanks. The note should affirm that the donor made a smart decision by choosing to give some of his/her hard-earned money to you. In your own way, be sure to tell the donor his gift is making a difference. This note can be written on the bottom of the receipt document, or on a small card (with your logo) accompanying it. Use the person’s name, and it should be signed by a real person. This lets the donor know that your organization is made up of real people and gives him/her someone to call should he be ready to bequeath or get further involved.

A Return Envelope. The TY/TR package should make it easy to give another gift by including a reply form and reply envelope. If this makes you queasy, you can soften it by offering a newsletter subscription, asking for email address, or other non-monetary reason to return the card. Mention that “your future gift will continue to make a difference in supporting……”

Info to Invite Engagement. Be creative about including inserts to cultivate the donor’s ongoing interest with success stories, mission-related purchases, planned gifts, volunteer opportunities. Not all of these at once! Have various combinations available depending on the situation.

The donor has taken the first step with his/her gift. Whatever the motivation was, it was recent. Be sure to provide a response that will secure the relationship!

Looking for more ways you can creatively expand on your “thank you” messages? Read Creative and Easy Ways To Thank Your Donors!


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FrontStream Holdings LLC is a registered ISO of Elavon, Inc. Georgia, Chase Paymentech Solutions, LLC, First National Bank of Omaha, Omaha, NE, BMO Harris Bank, N.A., Chicago, IL, Deutsche Bank, USA, New York, NY and Wells Fargo Bank, N.A., Walnut Creek, CA.