Reaping great testimonials

At a recent thank-you event for major donors, the host (nonprofit) invited attendees (perhaps pre-selected, but it didn’t appear that way) to step over to a corner and say something about why they give to the organization. In the corner was a professional videographer...

Don’t call it a testimonial!

Sounds like something to do with death, or late-night commercials. Testimonial is Bruce Jenner on the Wheaties Box. What you’re looking for is a story. Current fundraising refers to these gems of praise and endorsement as “telling the story,” a much more attractive...