5 emails your nonprofit supporters want to receive

It’s important to carefully segment your communications to volunteers, donors, or fundraisers, but that rule doesn’t mean the topics always need to be different! These are 5 kinds of emails your supporters actually want to receive from you: shareski / Foter / CC...

Don’t call it a testimonial!

Sounds like something to do with death, or late-night commercials. Testimonial is Bruce Jenner on the Wheaties Box. What you’re looking for is a story. Current fundraising refers to these gems of praise and endorsement as “telling the story,” a much more attractive...