Facebook vs. Twitter … Who won #GivingTuesday 2015?

It was a knockout! Facebook took the crown for top-performing social network. On #GivingTuesday, Facebook drove 19% of online donations made for good causes. Love online donor metrics? So do we! Our FrontStream #GivingTuesday Impact Dashboard captured real-time...

Twitter is losing influence with donors to charity

In 2014, donors were less likely to be motivated to make a holiday donation by content they saw on Twitter, and more likely to respond to a call-to-action shared on Facebook. We know that charities and nonprofits are eager for information about how and why their...