Online giving to the fore

It’s happening. “Online giving is now a donor’s preferred method of giving,” for the first time, according to Grizzard’s 2014 DonorGraphics Study (Grizzard Communications, Omnicom Group Inc.) However, many donors are prompted to give online by a direct mail piece....

Online donors: Respond in their language!

Donors who give online are a special class of people. By definition, you know they are savvy and comfortable with technology; appreciate the immediacy and convenience of making that donation happen right now (while it’s on their minds); and feel trust in your...

Establish a personal connection – increase giving

When a donor gives online, it seems only natural that you respond in the same way. However, this does not work to establish a personal connection—which is the key to increased giving. Work a step into your process that initiates offline communication with the donor....