5 metrics your nonprofit needs to measure

\With so many potential options out there, what metrics should your nonprofit spend time analyzing? Identifying the right metrics is a critical first step toward maximizing your fundraising efforts. Our guest blogger Gareth Goh shares 5 important metrics that your...

Capturing email addresses

Email is the #1 way to connect with the most supporters in an optimal time frame and with a fresh message. Growing your email database provides benefits too numerous to mention. But how do you get started? Some people are wary of giving out their email addresses. They...

Meetings – start at the end

Look at your meeting from the volunteer’s point of view. We’ve all been to meetings which seem to ramble all over the place and (apparently) get nowhere. Don’t let your volunteer committee members think that about your meetings. They’ve provided you with a piece of...

Lively newsletters – how do they do it?

Whatever the frequency of your newsletters, make each one fresh, unique, and valuable to the reader.  You may think repeated information provides an additional hit, but it doesn’t if the donor ignores it. It’s too easy to fall into the habit of rerunning the...