Better know your baby boomers!

Millennials and Generation Z might be the hot demographics of the day, but it’s wise not to discount the “baby boomers” – people between the ages of 49 and 67. It’s especially important to keep boomers in mind if you’re a nonprofit,...

Frank the Pig’s donor fraud prevention tips!

Howdy Folks! When it comes to your fundraising dollars you should always put your best hoof forward to protect them. This month, I want to make sure you’re educated on donor fraud and how to prevent it. I’ve got some important tips to help you! Stay On Top of Your...

Maintaining hard-won donors

Faithful donors are our life blood. While we are working our hardest and taxing our wits developing strategies to identify and attract new donor prospects, it is the loyal base that keeps our efforts operating. Yet do you even know when one of the faithful falls from...

Ages for planned giving

Your thirteenth birthday isn’t the first day you think about becoming a teen! If your memory is even half way accurate, you’ll remember imagining being a teenager long before that. Apply this thinking to your target audiences and give some thought to broadening your...