Whose calendar are you using?

“Whose needs are being met?” is the mantra of a volunteer counseling organization I know. This wisdom applies to fundraising as well. Take a look at the timing of spontaneous donations to discern when is the best time to make future approaches. Gone are the days when...

Thoughts of a monthly giver

Three or more years ago, I changed my practice of making one annual gift to my public broadcasting affiliate. With the one gift, I was never sure which year I was in with my giving. Sometimes I made the annual gift in response to a particular pledge drive or Christmas...

Encourage your donors now

A donor sees your appeal online, or receives it in the mail, and sits back to think about it. You want to encourage him to make that gift NOW. Why? Because if he doesn’t do it now, when the appeal story has just captured his attention, when his emotions are engaged...