Whose calendar are you using?

“Whose needs are being met?” is the mantra of a volunteer counseling organization I know. This wisdom applies to fundraising as well. Take a look at the timing of spontaneous donations to discern when is the best time to make future approaches. Gone are the days when...

Thoughts of a monthly giver

Three or more years ago, I changed my practice of making one annual gift to my public broadcasting affiliate. With the one gift, I was never sure which year I was in with my giving. Sometimes I made the annual gift in response to a particular pledge drive or Christmas...

Encourage your donors now

A donor sees your appeal online, or receives it in the mail, and sits back to think about it.  You want to encourage him to make that gift NOW. Why:  Because if he doesn’t do it now, when the appeal story has just captured his attention, when his emotions are engaged...