Better know your baby boomers!

Millennials and Generation Z might be the hot demographics of the day, but it’s wise not to discount the “baby boomers” – people between the ages of 49 and 67. It’s especially important to keep boomers in mind if you’re a nonprofit,...

Don’t forget Generation X on #GivingTuesday!

It’s that time of year again: Kids are back in school, leaves are changing colors, fantasy football teams are negotiating trades, and nonprofits are gearing up for Giving Tuesday! As organizations begin planning their campaign strategies for this December 1st day of...