All donors are different

Wouldn’t it be nice…if one smashing pitch would appeal to all donors and prospects? Then we could spend endless hours crafting that one solicitation and watching it produce wonderful results! Unfortunately our constituents are not a homogenous group. They...

Encourage your donors now

A donor sees your appeal online, or receives it in the mail, and sits back to think about it.  You want to encourage him to make that gift NOW. Why:  Because if he doesn’t do it now, when the appeal story has just captured his attention, when his emotions are engaged...