Better know your baby boomers!

Millennials and Generation Z might be the hot demographics of the day, but it’s wise not to discount the “baby boomers” – people between the ages of 49 and 67. It’s especially important to keep boomers in mind if you’re a nonprofit,...

A call to action donors can’t ignore

Tell the donor what action to take, when, how and why! Especially in today’s world of short attention spans, dominance of quick web communications, and preponderance of urgency, you need an appeal that is hard to ignore.  Some pointers: Call to action must be...

Whose calendar are you using?

“Whose needs are being met?” is the mantra of a volunteer counseling organization I know. This wisdom applies to fundraising as well. Take a look at the timing of spontaneous donations to discern when is the best time to make future approaches. Gone are the days when...