A call to action donors can’t ignore

Tell the donor what action to take, when, how and why! Especially in today’s world of short attention spans, dominance of quick web communications, and preponderance of urgency, you need an appeal that is hard to ignore.  Some pointers: Call to action must be...

Better know your boomers!

Forty-three percent of the total dollars given to nonprofits each year in the United States is donated by people between the ages of 49 and 67! Yes, the Boomers!  And it’s likely that they will continue to outgive other age groups for the next ten years.  The survey,...

Whose calendar are you using?

“Whose needs are being met?” is the mantra of a volunteer counseling organization I know. This wisdom applies to fundraising as well. Take a look at the timing of spontaneous donations to discern when is the best time to make future approaches. Gone are the days when...