Webinar Library

Internal Branding: How to increase and inspire employee and volunteer commitment

Host: Catherine Ducharme & Claire Kerr

Your most powerful brand ambassadors are your internal stakeholders – they not only represent your organization, they deliver your brand promise. Yet this group is largely ignored in the brand process. In this webinar, Catherine Ducharme, co-founder and partner with Outsidein Communications will discuss the benefits of internal branding and how it can be used to increase engagement and inspire external brand advocacy among employees. She will also share some of the techniques used to articulate brand behaviours and achieve commitment as well as provide examples recent client examples. In this session you will gain insights into:

FrontStream Holdings LLC is a registered ISO of Elavon, Inc. Georgia, Chase Paymentech Solutions, LLC, First National Bank of Omaha, Omaha, NE, BMO Harris Bank, N.A., Chicago, IL, Deutsche Bank, USA, New York, NY and Wells Fargo Bank, N.A., Walnut Creek, CA.