The Art & Science of Video Storytelling
Host: Michael Hoffman
Whether for fundraising, advocacy or issue awareness, video is the most powerful media tool for telling your organization’s story online. Your moving narrative and your complex issue can be communicated more clearly and with more impact using sight, sound and motion. The experts in fundraising and advocacy understand this, but how can any-sized nonprofit benefit from these insights? This session combines a little art & science: namely the art of video storytelling with the science of using your organization’s assets and existing channels to push your video stories to those who need to see them and move them to take action. Expect to see some great examples of nonprofit video, learn the fundamentals of translating your story to video, and review successful tactics for video fundraising and constituent engagement.
- The 5 Fundamentals of Video Storytelling.
- 3 Nonprofits to watch who are using video to tell their story and win in their fundraising, issue awareness and advocacy efforts.
- A roundup of the tools you need to make video campaigns succeed with the staff and resources you’ve already got.