Unwrapping the 2013 Canadian Red Cross Holiday Campaign: Planning, Process and Post Campaign Analysis
Host: Doug Wayne, Michelle Claessens & Lisa Madokoro
Join the Canadian Red Cross and ecentricarts inc. for a behind the scenes look at the 2013 Red Cross holiday campaign. This presentation will provide an overview of last year’s campaign, highlighting how it impacted the direction taken this year. Focus will then switch to this year’s work, touching on areas of user experience and design, development and project management. The presentation will conclude with post-campaign data analysis.