Holiday Campaigns for Charities: 3 things you need to know now
Host: Taslim Somani & Claire Kerr
With 1/3 or more of the charitable sector’s annual revenues coming in during the last three months of the year, isn’t it time you did something radical to raise more money than ever? If you’ve got a Direct Mail campaign and a couple of emails on your list, that’s wonderful. But, if you really want to amp up your online fundraising, a well-conceived online Holiday campaign (consisting of emails, e-cards and/or thank you gifts, digital advertising, microsite, videos, social media, and/or a catalogue, all under the banner of attention-getting creative concept) is the way to go. Full of tips and insights, this session will unlock the 3 most important keys to building a profitable holiday fundraising campaign.