Analytics is Magic – Gremlins, Unicorns and Fundraising
Host: Erik Rubadeau
7 Google analytics tips, tricks and reports to boost online fundraising.
Web Analytics are one of the most powerful sources of insight and information for organizations raising money online – yet the out-of-the-box setups and standard reporting features can actually set you up to fail. This webinar will discuss the problems that plague most analytics setups and provide insight into why and how you can find the hidden value in your data.
After a quick overview of web analytics tools, we will walk through best practice setup tips, discuss why you should not rely on standard reports and review some custom reports that can light the path to uncovering the hidden unicorns of value and insight for your online fundraising programs.
This presentation promises to be technically accessible and is designed for anyone who is responsible for improving online fundraising, social and direct marketing initiatives and who have (or should have) access to their organizations web analytics accounts.