Webinar Library

Tracking Your End of Year Fundraising Campaigns with Google Analytics

Host: Eric Squair

This webinar is for the non-technical online fundraisers who are looking for simple ways to find out a lot more about where your online donations are coming from. Fundraisers who are familiar with, but not necessarily experts in, tracking their results with Google Analytics will come away with techniques they can use to gain more insight into what is working with their online outreach and what needs improvement.

Erick will show you how define and set up goals in Google Analytics and how to use it effectively in your social media and email campaigns. It’s not too late to track your end of year online fundraising results with Google Analytics, the free website measurement tool from Google.

FrontStream Holdings LLC is a registered ISO of Elavon, Inc. Georgia, Chase Paymentech Solutions, LLC, First National Bank of Omaha, Omaha, NE, BMO Harris Bank, N.A., Chicago, IL, Deutsche Bank, USA, New York, NY and Wells Fargo Bank, N.A., Walnut Creek, CA.