Tracking Your End of Year Fundraising Campaigns with Google Analytics
Host: Eric Squair
- How much money did your holiday email appeal generate?
- How many donors responded to your Twitter appeal?
- How about your Facebook ads?
This webinar is for the non-technical online fundraisers who are looking for simple ways to find out a lot more about where your online donations are coming from. Fundraisers who are familiar with, but not necessarily experts in, tracking their results with Google Analytics will come away with techniques they can use to gain more insight into what is working with their online outreach and what needs improvement.
Erick will show you how define and set up goals in Google Analytics and how to use it effectively in your social media and email campaigns. It’s not too late to track your end of year online fundraising results with Google Analytics, the free website measurement tool from Google.