From Responsible to Exceptional: Creating a Signature Program
Hosts: Ann Canela & Lyuda Andriyevska
During this webinar, you’ll learn about new and leading best practices in corporate investments known as signature programs. These are major investments made by companies in support of a particular cause, issue, or theme.
This webinar is valuable for corporations looking to boost their corporate citizenship without hurting the bottom line.
Watch for a better understanding of:
- The step to take to create a signature program
- How to determine your focus area and identify stakeholders
- Program management options and models
- How 3 Fortune 500 companies built their own successful signature programs
About the Speakers
Ann Canela is the Vice President, Partner Solutions, where she leads business development and client solution contracts for both nonprofit and corporate clients. Previously, she was a Director, Marketing & Communications at Global Impact.
With more than 15 years of management and marketing experience, she holds responsibility for account management in Global Impact’s consulting services and strategic alliances. Additionally, she leads all partner marketing activities, bringing her deep fundraising and marketing experience to the Global Impact partnerships and strategic alliance team. While Director, Marketing & Communications at Global Impact, Ms. Canela led the marketing of the managed campaign business lines generating two award-winning, record-breaking years with more than $80 million raised each year in the D.C. area and in the five overseas combatant commands.
Lyuda Andriyevska is the Senior Research Manager, Partner Solutions. Ms. Andriyevska has more than nine years of research experience in the private and public sectors and more than a decade in international development. She leads Global Impact’s research practice and manages research on corporate social responsibility for external clients.
Prior to joining Global Impact, Ms. Andriyevska was a Project Manager with InterMedia, managing media and public opinion studies for Voice of America and Radio Free Europe/Radio Liberty in more than 15 countries in Eurasia and the Balkans. Ms. Andriyevska holds an M.P.A. in policy analysis from Indiana University and a B.A. in English from Kyiv State Linguistic University. She is fluent in Ukrainian, Russian, and has basics of Polish and Czech.